A typical Thai beach resort 212 km south of Bangkok and 26 km north of Hua Hin,
Cha Am features a narrow beach almost deserted during the week and a long strip
of undistinguished bungalows popular on weekends with Thai families and
teenagers on holiday. Although Cha Am lacks character, it's an easy escape from
Bangkok, and the addition of deluxe hotels between Cha Am and Hua Hin has put
the region firmly on the tourist map.
The TAT has recently opened a tourist office on the main highway about one km
south of the intersection, an illogical location that makes it convenient only
to visitors with private transportation.
The main road skirts the beach and heads north five km to a small fishing
village and Wat Neranchara Rama, one km past the bridge and narrow lagoon. The
large Cambodian-style stone temple features a six-armed alabaster Buddha
which local monks claim is the largest proto type in the world. Otherwise,
relaxing on the sand and trying the local seafood are the main activities.
Buses from Petchburi and the Southern Bus Terminal in Bangkok usually stop on
the highway at the intersection toward the beach.